Wednesday, September 14, 2011

The Golden Eye Diamond - Auction Update

A quick departure from Elizabeth Taylor to bring you this update on The Golden Eye diamond auction results. This rare and exquisite stone was expected to bring anywhere from $3 million to $20 million dollars at auction, but I guess the economy is a little tough for everybody as the final price fell short of expectations. Selling for just $2.8 million dollars, the new owners of the Golden Eye are a semi-retired Ohio couple, Jerre and Donah Hentosh. Prepared to spend as much as $7 million dollars for the diamond, Mr. Hentosh placed an online bid for the diamond thinking he would never win. It was his first online purchase. Yeah...that's what happens when I put things in my fake shopping carts too, but it's usually a bra and a pair of panties in there.

Actually, Mr. Hentosh is a pretty smart business man. A very successful home builder, he and his wife opened Gold and Silver, Ltd. back in 1979 to carry them over when the construction business was hit hard by the recession. Mr. Hentosh knows that when times are tough, people tend to sell their personal property to make a little extra cash. According to him, "it's a good business to be in for a short time." The Hentosh's are not sure what they will do with the stone...keep it or sell it.  But for now, they've made the ultimate Internet purchase.

Bid4Assets, the online auction house that hosted the sale, started the bidding on September 6th. Bidding remained slow until the last day, September 8th. Sixteen bids were submitted in the last minutes of the auction, nine of which Mr. Hentosh claimed were his. Mr. Hentosh has learned the hard way that you must only click once at check out time.

Mr. Hentosh is on the left.

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